Flo & Frankie is a hugely successful New Zealand fashion retailer with 18 physical stores across the country, and a thriving eCommerce store serving both New Zealand and Australia.
The brand has moved from strength to strength, scaling incredibly quickly to stay ahead of the competition and secure their place as a key retailer in the fashion space.
The problem
Since their wholesale operations launched, Flo & Frankie have managed their wholesale workflows manually, with sales reps working via email and phone calls, directly into their primary back office system (Lightspeed).
As the trade side of the business grew, these manual processes became more difficult to manage and scale, resulting in plenty of admin for the internal team and workarounds.
The solution
As Flo & Frankie were already running Shopify Plus for their B2C operations, Pocket Square by Fusion5 suggested we explore Shopify Plus B2B to help support their wholesale growth.
The team was immediately on board as they could see this would not only improve their workflows, but would also massively improve the experience for new and existing wholesale customers across New Zealand and Australia.
We recently implemented Shopify B2B to support our growing wholesale business. Using Shopify was a no-brainer as everything we needed in terms of product and inventory was already sitting in our B2C.
Using data already enriched from B2C and custom integrations to Lightspeed, we implemented a standalone Shopify Plus environment just for B2B.
Product and Inventory data flows in near-real time giving B2B customers a clear idea of stock availability, while orders flow directly into the correct wholesale registers in Lightpseed with automatic stock transfers in place to minimise any internal involvement in processing an order.
B2B customers can sign in using Shopify Plus’ native B2B company/customer management and place orders, reorder, download assets and more, massively reducing the customer service workload on the Wholesale team at Flo & Frankie.
All we had to do was work out a way to translate this into a workable platform for our B2B customers. That’s where Pocket Square came in & have managed to create a seamless user experience that is leaps and bounds ahead of where we were.
The result
The new B2B ordering system is a game changer for the Flo & Frankie team, and their customers.
The business was already familiar with Shopify, using it for the B2C operations, so most of the effort that was already being spent for their B2C business could easily be leveraged on the B2B side too.
We have considerably cut down our admin time thanks to the integrations that have been set up by the Pocket Square by Fusion5 team, and have already noticed a strong increase in sales.
Pocket Square by Fusion5 were extremely attentive and went above and beyond through the process to ensure the end result was exactly what we wanted.
Lisa Nuske | Wholesale Manager, Flo & Frankie
